McD China
McD India
McD Japan
McD Korea
McD Malaysia
McD Taiwan
McD Thailand
McD US
I referred to a paper I wrote in 2006, titled “Globalization, e-Learning & The Art of War” to explain what I believe globalization is:
Tight economic definition: a catchall phrase for growing world trade, the growing linkages between financial markets in different countries, and the many other ways in which the world is becoming a smaller place.
Broader social definition: a multidimensional set of social processes that create, multiply, stretch, and intensify worldwide social interdependencies and exchanges while at the same time fostering in people a growing awareness of deepening connections between the local and the distant.
Glocalize = Globalize + Localize
Next, I began a discussion on the nature and characteristics of creative contents, which covered:
- Dynamic versus static
- Types and variety
Students should always think about what features of a product should be glocalized.
