Wednesday, 28 August 2013

Three books I plan to read in Design Aesthetics

I attended a training organised by Pusat Transformasi USM in Penang between 20 Aug and 22 Aug. While staying in Penang, I bought three books from Popular Bookstore which I think would enhance my knowledge in design aesthetics. Herewith the books:

Living with Complexity 《好设计不简单:和设计师联手驯服复杂科技,享受丰富生活》
written by Donald Norman, translated by 卓耀宗


To me, this book is in sync with Hekkert's Unity in Variety principle of aesthetic pleasure. While it is not as interesting as Norman's (2006) Emotional Design, I believe it deserves the reading time I am going to spend. I will enrich my notes on this topic, as the four principles of aesthetic pleasure was regarded as the most difficult topic to learn by my students. 

The second book I chose is a book translated from Japanese, titled 《文字的准则:玩出绝妙好设计》or the Guidelines for Texts. There are numerous English books on Typography, but it is quite rare to see any for Chinese and Japanese characters in Malaysia.  This book was written by 伊达千代 (Chiyo Date) and Takahiko Naito. As I don't read Japanese, I read a translated version:


The third book I bought is Product Design or 《好设计!打动人心征服世界》 by jointly written by Paul Rodgers and Alex Milton. 

I particularly like the chapter on Design Education, which is closely related to my profession as a lecturer teaching design courses. Can't wait to share my understanding of these books with my students!



Thursday, 15 August 2013

Experience of teaching creativity: Reaction to reviewers' comment

I submitted a conference paper titled "Teaching Creativity in Design Aesthetics: An Introspective Account of a University Lecturer" to the International Conference on Infomatics and Creative Multimedia 2013. The aim is the share my experience of teaching creativity in MRE3014, and this adheres the theme of the conference.

First reviewer's comment:

Despite being accepted for an oral presentation, the comments given by the reviewers reveal several issues possessed by both the reviewer and the organizer. Herewith one of the first  reviewer's comment:

"This is a commendable effort and a really interesting read. It was reflective and engaging especially on the topic of art and creativity. However, I find that it lacks the research rigor that is needed as a conference research paper. The title seems to say that it is a reflective research on teaching but the bulk of the literature and write up was on the teacher's understanding and debate of the concept of art and creativity etc. rather than the process of teaching this specific course with its struggles, successes or challenges as suggested by the title. The author needs to explain further what method as well as the research process that was undertook in this introspective account of him/her as a teacher. Please see other comments on the attached document." ~ Comment of Reviewer 1

Herewith my reaction to the first reviewer's comment:

Perhaps I should highlight this paper is not a research paper. If one would insist on regarding this as a research paper it is more like a reflective study--apparently one of the reviewer has a narrow view on what a conference paper must be. In other words, the reviewer has limited his or her view on the nature of academic conference, as he or she thought that a paper to be presented in a conference must be research paper. I do not denounce the reviewer for having such a narrow view, since it is the organizer's fault in requesting the reviewers to rate all papers on "Research method and data analysis are sound", "Findings and conclusions are properly presented", and other items that are only applicable for scientific or empirical research studies. If I would be a reviewer, I would insist to state "Not Applicable" or NA to all irrelevant fills, and this would be fair to authors who submitted concept papers or a paper like mine.

Nonetheless, I do agree that the paper should focus on "the process of teaching this specific course with its struggles, successes or challenges as suggested by the title." I will revise the paper by explaining how I did the reflection--using my reflection-reflexion continuum.

Second reviewer's comment: 

There are few contradicting statements in:
V. DIFFERENT PERSPECTIVES ON CREATIVITY BETWEEN ART AND DESIGN

1) The arguments on INNOVATION, UNIQUENESS, AESTHETICS, DESIGN PROCESS, CREATIVE PROCESS between ART and DESIGN in the context of CREATIVITY was not properly clarified; it is contradictory and perplexing.

STATEMENTS ON ART’s creativity
“Whatever it is regarded, the process of art creation activity must be carried out in a completely free condition. Therefore it is completely sensual and exclusive. This is very different as compared to the spiritual force that pursues aesthetics in order to acquire human consensus. The value of art lies in its uniqueness—all great art are unique, thus artists are devoting themselves to create unprecedented content, and then express the content through unique form. In ancient times, aesthetics is a part of the value of art form, while the expression of the form is far beyond the scope of aesthetics.”

STATEMENT ON DESIGN’s Creativity
“Seeing design process as a thinking process, he defined design as a synthetic reaction of sensibility and rationality. The creation through design is objective-driven, while its meaning is innovation, which has nothing to do with uniqueness; although sometimes it does possess the characteristics of being unique. The objective-driven characteristic is primarily meant for improving human life. While this might also satisfy spiritual needs, the satisfaction is indeed a consequence of materialistic fulfillment. To reinforce the spiritual value of design, it is natural to pursue aesthetics in its form, and there is no reason to reject aesthetics in any field of the reality of life.”

2) The difference between ART’s creativity and DESIGN’s Creativity stated earlier in section IV does Not reflect in the conclusion

V. CONCLUSIONS
“With this revelation of different types of creativity, the dilemma of incorporating four criteria of creativity suggested by Tony Buzan became a non-issue. All four criteria are in fact interrelated to and complementing each other…”

3) And the statement brought forwards in the conclusions also contradictory to the argument in section V.
V. CONCLUSIONS
“…The teaching of later two cohorts of Design Aesthetics students indicated positive improvement as the engagement of students towards in-class lecture and activities increased, probably due to the acquired knowledge on their future role as designers and how they would work with professionals in pure art and applied sciences.”

Herewith my reaction to the second reviewer's comment:

Perhaps paraphrasing what Han (2012) said about the differences between pure art and applied art in terms of creativity might not be appropriate. Anyhow, this is my first attempt of openly adopting someone's idea and put it into my teaching context. I will try improving the paper by clarifying matters, concepts, etc, before sending it to a journal, as none of the journal that is linked to the conference is related to my topic.   

Wednesday, 14 August 2013

Feel really proud with my Tok Guru: Che' Ahmad Azhar

I always tell my Design Aesthetics students how my Tok Guru, Che' Ahmad Azhar trained me when I was a undergraduate student in MMU. He was very very strict with DEADLINE. I can never forget he locked the studio door and waved to those who came late. And I remembered hearing my friends crying outside the studio.

While being strict to students, he imposed strict discipline to himself as well. And today, his effort earned him the personal praise from YAB Datuk Seri Najib, the Prime Minister of Malaysia via Twitter:


I feel really proud with his success. And I will shared this joy with my students in upcoming semester. Herewith the news article, published online by Sinar Harian, titled Najib puji gambar rakaman Che' Ahmad Azhar and by New Straits Times, titled PM praises Che' Ahmad Azhar for his beautiful street photography.

And this is the original site featuring his photographs:



Tuesday, 13 August 2013

Potential Publication for Design Aesthetics students @ Journal of Arts Gendang Alam

Source: http://www.ums.edu.my/sps/index.php/en/maklumat-akademik/penerbitan/jurnal-journals

I received an invitation to submit article to the Journal of Arts Gendang Alam from the School of Arts, Universiti Sabah Malaysia. I think this is a good platform for developing Design Aesthetics students who are good in essay writing.

So those who scored A or A- in this course in the past semesters please contact me for joint paper writing.

Sunday, 4 August 2013

RIP My Student - Muhd Amri Razali

I feel really sad the hear the bad news from Lai Siew Yee...I feel like losing my own kid... RIP my dear, Muhd Amri Razali.

The student in blue shirt is Muhd Amri Razali. A photo taken on my birthday in Design Aesthetics class (28 Mar 2013).